Conducting a Market Essay Example | Topics and Well Written Essays - 4750 words

Conducting a Market - Essay Example iPhone is the pioneer smartphone that enhanced the mobile phone users’ experiences with its touchpad feature. iPhone has significantly impacted the market share of all leading mobile phones worldwide and has been successful in developing a loyal customer base (Keller, 120). Hence, the paper will analyse the success of iPhone in the smartphone industry and the customer perception about iPhone to gain a deeper understanding about the strategy followed by Apple to exceed the expectations of its customers and make them loyal to the brand. Research objectives Since the foremost goal of the research is to determine the customer perception about Apple’s iPhone, the main research objectives that are addressed in this paper are as follows: 1. To determine the best features of iPhone 2. To identify the customer loyalty level with iPhone 3. To analyse the factors that created a distinctive image of iPhone in the market Importance of the study With the help of the study, an underst anding about the elements that form the customer perception about a brand will be identified. This research will allow the evaluation of various factors that have been the source of Apple’s success. When the marketing strategies of top-ranked brands are studied, it assists in analysing the key constituents that are taken into account to create the desired brand image and the steps taken to retain the customer’s attention. By studying the customer perception about iPhone, the research provided details about interesting facts that the company focuses on exceeding the satisfaction level of its prestigious customers. Limitations of the study As there were time and resource... This report stresses that iPhone is considered to be the best brand in the smartphone industry as it has been providing an exceptional experience to the users. With each new breakthrough invention, Apple continues to enhance the customer expectation level; it has definitely an excellent perceived quality which is evident from the growth in number of customers every year. The phone developers have done a marvellous job by creating the smartphones in a simple and easy to use form. However, the company should try to attract the people of old generation by offering them attractive packages. Apple should try to grab their attention by informing them the positive sides of using the smartphone. This paper makes a conclusion that the customer perception about iPhone is strong and positive and they have trust in the brand that they will be offered only genuine and fine quality products which will ensure that they get value for their money for a long period. As the quality of iPhone is durable, there are fewer chances that the customers face any problem when using it; in case of any issue, they can easily contact the company’s representative who will resolve the matter as soon as possible. Providing customers the after sales services also impacts the brand image of the product in a positive way. Such value added features increases the chances of customers for making repeat purchases when they plan to buy a similar product in future.

Blog 2 Essay Example | Topics and Well Written Essays - 750 words

Blog 2 - Essay Example In their book, International Organizations: The Politics and Processes of Global Governance, Margaret and Mingst expounds on the nature of IGOs and their contribution towards global governance. To better understand their arguments, the paper incorporates the existing interstate conflict in Sudan and the efforts put by IGOs to end the conflict. Created through formal agreement between three or more states, IGOs may be established to serve a specific purpose such as in the case of OPEC or for multiple purposes such as in the case of UN. Among the many roles played by IGOs is the role of collecting and analyzing information so as to help build cooperation between states, solve interstates disputes and create a good foundation for operational activities (Margaret & Mingst, 2010). Such is the kind activities being done by IGOs in Sudan. These organizations include but are not limited to the United Nations (UN), Organization of Petroleum Exporting Countries (OPEC), and Nonviolent Peaceforce (NP) which comprises of the Western Equatorial and Lake States. A major question here is the extent of success that these IGOs have registered in solving the existing conflict in Sudan. Notably, IGOs bargain and execute agreements that serve both the interests of individual states and the community as a whole. Through collective participatio n, IGOs usually strive to establish norms of behavior amongst the states while at the same time maintaining their sovereignty. By setting agendas both internationally and nationally, IGOs force state governments to decide on critical issues. Over the last few years, there has been an international outcry for international intervention to â€Å"Safe Darfur†. Given the nature of events and conflict in Sudan, and the creation of a new sovereign state that saw the division of the country into two, what role has IGOs played in the lose of

How does Brian Friel establish the theme of language Essay Example for Free

How does Brian Friel establish the theme of language Essay How does Brian Friel establish the theme of language and its effects on communication, power and identity in Act one? In the play Translations, language and its effects is clearly one of the central themes. This is evident because the characters all show what language means to them ranging from Hugh who uses his knowledge of languages as a form of power over the British to Owen who does not show any concern for his language and identity and allows the British to call him Roland. Furthermore the title of the play Translations is ironic because although one of the themes of the play is keeping your identity the book itself looses its identity. This is because although the play is written by an Irish author and set in Ireland, it is written in English. Thus the title foreshadows the outcome of the play. One of the ways Brain Friel establishes the theme of language is by using Sarah as a device to convey the bare minimum of language. Her limited knowledge of language limits her communication. However this could also be a benefit to her as she is able to have secrets without being expected to share them. Sarah is first introduced in the play by the stage directions which say Sarah shakes her head vigorously and stubbornly this is because Manus wants her to speak so she has an identity in the world. This could foreshadow that the Irish, who do not want to speak English will be forced too for there own good as it will help their country prosper. The character Sarah can be interpreted as the symbol of Ireland due to the play opening with her trying to claim her identity by saying My name is Sarah. This achievement of Sarah saying her name at the start of the play shows just how powerful language can be as just a few words can turn you from someone who is unknown to a person who has status in the world. Manus understands this and reacts by saying nothingll stop us now. This can either be interpreted as nothing will stop Sarah from learning Gaelic now or that the now in the quote refers to all of Ireland and that as long as people are still learning Gaelic the British will not stamp out their language. The character Manus is Hughs eldest son and is a teacher at Hedge School. The relationship that Manus has with his father is made very clear by Brain Freil when Hugh first enters the play as he treats Manus like a slave by handing him his hat and coat as, if to a footman. Brain Friel shows that due to Manuss lack of communication with his father and his willingness to do all the things his father asks of him, that he has become a servant. Out of all the characters in the play it is only Manus who really sees the British as an enemy in the First Act. This is likely to be because Manus clearly loves his country and his language and sees these two things as part of his identity. Also although the play is not overtly political, political issues do run under the surface. For example when Dan Doalty moves the Britishs poles Manus says this is just a gesture to indicate a presence. However when analysing Doaltys character it can easily be seen that it is highly unlikely he was doing it for this reason and was more likely just looking to make fun of the British. Furthermore Manus is the only one who sees Owens job as traitorous to Ireland. All the other characters do not even mention it. However although Manus feels this way about Owen, he himself is guilty of betrayal as he ignores Sarah when she tells him that she said her name. As Sarah symbolises Irelands identity ignoring her is like a betrayal to Ireland. The character Jimmy, although contributing to the comedy in act one when Doalty and Bridget are making fun of him. I believe also that this represents just how different the British and Irish culture was in the nineteenth century as his character reveals that in Ireland even the most poor man can speak Greek and Latin. In England it is most likely only the richer upper class people would be able to speak these languages revealing that language doesnt represent status in Ireland. Furthermore Jimmys character is also the only character that stays true to his identity as he is unable to speak English and shows know signs of wishing to learn English I have only Irish. However although Jimmy shows know signs of wanting to learn English his love of Latin and Greek have caused him to be unable to communicate properly with other characters as they only speak Gaelic. Thus Jimmy portrays what could happen to Ireland if they do not learn English as they will be cut off from the world. Additionally Jimmys character also uses his knowledge of languages as a power over the British as he mocks captain Lancey for not being able to speak Latin Nonne Latine loquitur?. Brain Friel also shows that due to Jimmys reading of Greek stories such as the Odyssey he has created an alternative reality for himself in which figures of myth are as real to him as the people he sees everyday. This is revealed as he imagines situations when he would have to choose between Athene, Artimis and Helen. Due to these fantasies Manus calls Jimmy a bloody dangerous man suggesting that living in the past is dangerous. Thus foreshadowing that Manus, who does not embrace the English language in his country, may be dangerous as he is still living in the past The characters captain Lancey and Yolland although both working for the British army have very different views on what they have been ordered to do in Ireland. This is apparent by the way that they act when they first meet the Irish people. Captain Lancey who clearly symbolises England as his manner is polite and imperative, is very patronising when he talks, thinking that if he just talks slow and loud as if to a child the Irish will some how be able to understand him a picture- you understand picture?. However even though he uses this patronising tone it is clearly unjustified because when jimmy asks him Nonne Latine loquitur? he mistakes it for Gaelic showing that he is not as intelligent as them. Furthermore the language used by Lancey although already in English is very political and imperialistic and it is likely some British people wouldnt understand what he was saying. In comparison Yolland although a soldier has few characteristics normally associated with the military as he is shy and awkward. This is shown when Yolland says I I Ive nothing to say really -. The quote reveals that he is not uncomfortable being in Hedge Schools as he stutters. Furthermore unlike Lancey, Yolland is uneasy about not being able to speak Gaelic as he says Sorry sorry when he cant understand Maire. Additionally Yolland shows very clearly that he values language and identity as he wishes to learn Gaelic. The strong-minded, strong bodied women Maire is a very pragmatic character as she will do things to better herself. This is shown by her willing to embrace the future and learn English so that she can move to America as it is the land of opportunities. This reveals that learning English to Maire is a form of power as it will allow her to escape her poor life in Ireland. However although she desires this, there is a clear uncertainty in what Maire wants as she speaks approvingly of modern progress but on other occasions finds comfort in the belief that things will never change. This is shown when she talks about Baile Beags potato crop never failing. The repetition of the word never suggests that her willingness to embrace the future is idealistic and selective showing that she wants some things to change while finding a misplaced assurance in the belief that somethings will never change. This could suggest that although she is willing to give up part of her identity, she is comforted by the fact that it is unlikely to happen. The character Owen is Hughs youngest son an presents a striking contrast to Manus, as he is lively and charming. Furthermore although Owen is the son who left his father to pursue his own ambitions he is treated more warmly then Manus. This could be why Owen and Manuss relationship is uneasy. Owen can either be interpreted as a traitor or as a pragmatic character like Maire. This is because although Owen is helping the British standardise Irish place names, he could just be doing this as he believes embracing English is the only way Ireland will prosper. However due to Owen allowing the British to call him Roland, which is a common British name it is likely that the former is true. This is further apparent as when questioned by Manus about why the British call him Roland he replies with Its only a name. Its the same me isnt it?. This quote reveals that Owen places know value in his identity. Owens translation of what Lancey is saying on pages 31/32 also show how Owen uses his ability to communicate with the English as power over the Irish. This is because his mistranslation of what Lancey is saying to the Irish allows Owen to make it seem that the British are in their country to help them, not remove their language. The character Hugh although conveyed as a figure of dignity in Baile Beag is ironically a heavy drinker and is shown little respect by characters such as Daolty as he mocks him behind his back by impersonating the way he acts. Hugh, who is fluent in English, Latin, Greek and Gaelic is very critical of the British language referring to it as a language for traders. Furthermore the distain with which he speaks of Lancey for not knowing any Gaelic, Latin and Irish shows how he uses his knowledge of languages as a weapon against the British as he is able to show his superior intelligence. In conclusion Brain Friels uses characters, dramatic setting and many other devices to show how language plays a key role in this play. Furthermore his use of characters in the play to convey the bare minimum of language (Sarah) and the height of language (Hugh) add to the effect of how he uses language.

Ways To Land Your Dream Job

Ways To Land Your Dream Job Finding your first job out of college is an exciting and sometimes intimidating process. On the one hand, your future depends on it! As you grow your needs and wants grow too, which put pressure on you to find that perfect job. On the other hand, todays world is much different from that of your parents generation. Its difficult to find a good job in this competitive age. However, that certainly doesnt mean there are fewer jobs available. There are trillions of job opportunities out there and you know that there are some in which no ones CV fits better than yours! But the only problem is that you dont know how to find that perfect job for yourself. Finding it can be downright impossible at times. Lets see how we can find that dream job. Know what youre looking for. If you havent yet identified your job target, what are you waiting for? Now is the time to do so! Only majoring or educating yourself in a particular subject does not decide what job you are going to do in the future. A major in social sciences can end up doing totally different jobs, say for example work in an NGO, or teach at a school! Similarly a business manager can deal with totally opposite operations too. So it is vital to know what are you looking for? What is it that you actually want to do? Research! Finding your ideal job takes effort. Its not enough to simply post your resume, job application, and cover letter to one company and wait for the employer to call you up. If you want to find the best job, you need to engage all your resources. Research the types of companies you want to work for and find out as much about them as possible. With internet at our disposal, research is not a big deal; however, dont limit yourself to searching on the net. Look in the local newspapers too and highlight the seemingly good companies and try them out too. Look up for a job on daily basis. There might be days when youll find nothing in the newspaper, but dont stop checking out the newspaper. You never know the day you miss to check it out, you loose on a great job. Also, if you are the first to apply, chances are the company might end up hiring you because sometimes companies are in dire need of employees and want to hire someone immediately. Use your contacts! Its okay to use your contacts to find a job. Whats wrong is that you use them unfairly! If your uncle works at a company, you can ask him to find if there is any vacancy and if the work is interesting. Finding work through contacts is relatively good because friends, relatives and acquaintances will probably always recommend something good! So why not go for it! Always be aware of job openings. You can register at different websites to get emails and newsletters that will inform you first which jobs are open and what are the vacancies. There are numerous websites that you can subscribe to for free and they will send you an alert every time there is a vacancy. You wont always hit the jackpot! Dont expect a call from everywhere you apply. Thats just wrong and doesnt happen usually! Also, if you get a call from a well reputed company chances are that they appoint you at a small position, dont get disheartened! Work hard and you will get promoted very soon. Always remember that an entry is very important and is the first step towards your ultimate goal. Choose carefully! While its tempting to accept the first offer you receive, consider it carefully. You dont want to be stuck in a job you hate. If possible, stay in your first job for at least a couple of years to demonstrate your dependability and to gain useful skills. Whether you move up in the company or change is up to you and your options; however, the first job is very important in your entire career. When you get the job. Once you have the job, first congratulate yourself! Then, do the best work you can. When done well, your first job can be the foundation upon which you build a successful and enjoyable career. Once you get the job, its as difficult to sustain it. Finding the job is only half of the equation of the sum! For most positions there is a lot of competition. You have to stand out! So, heres how to do that! Be efficient! Always be efficient at work, for that consume coffee, sleep early at night or do whatever that makes you feel awake! Its easy to sleep during lectures but if you boss catches you sleeping in your cabin, then you are dead! Try to be helpful towards coworkers and dont indulge in office politics. I know girls cant help hearing and being a part of office gossip, but that might get you in trouble so dont do it! If someone starts a conversation that sounds like gossip, dont say anything! Just listen, nod and forget it! Communication skills. Improve your communication skills because every job requires that! Good communication skills are a great plus point and you can afford to lack that. Work on them and make sure you are polite yet convincing with coworkers at the workplace. Dress well. Always dress professionally at work. No one wants to see your sense of fashion over there, your professional skills are more important! They will be noticed so work on them. Its important to dress according to the environment of your workplace, if people at your office dress casually, you can dress casually too. However, dont dress casually if everyones formal! Its not a good idea to look unique! Believe in your strengths. Rather than crying over your weaknesses, try to believe in your strengths and overcome your weaknesses. Also, dont make your weaknesses prominent instead hide them from the employer especially. Try to adopt a behavior by which you can show your strengths to the world. Confidence! Confidence is the key element in achieving anything, be it a job or anything. So, have confidence in yourself! Every company wants to hire an employee who is confident. Working as a professional is very different than studying. During college and school you can hide behind your friends or classmates and not face the teacher to answer, but at work you cant hide from the boss! The only way to solve this problem is being confident and facing challenges! Still reading? What for? Go and search for the perfect job, with these tips no one can stop you from getting it! Good luck!

Postmodernism and the commodification of art :: essays research papers

Postmodern Methodology is Hypocrisy   Ã‚  Ã‚  Ã‚  Ã‚   â€Å"What is striking is precisely the degree of consensus in postmodernist discourse that there is no longer any possibility of consensus, the authoritative announcements of the disappearance of final authority and the promotion and recirculation of a total and comprehensive narrative of a cultural condition in which totality in no longer thinkable.† So there is a consensus that there is no consensus, an authority saying there is no final authority and a totalizing narrative that totality no longer exists. These three ideas could lead one to believe that postmodernism is hypocrisy. In a way, it has to be hypocritical. If a definition of postmodernism is the erosion of the six pillars of modernity but those six pillars still exist regardless of postmodernism that how does postmodernism exist? Postmodernism seems to have two completely separate trains of thought. The first train of thought is the idea of paralogy and disrupting the hegemony . The second train of thought is the idea of commodification. The two seem to have nothing to do with each other. On one hand, one could think that postmodernism is a good thing because it frees people’s thought processes. Postmodernism is the destruction of hegemony, opening up plurality, diversity, and heterogeneity. On the other hand, it commodifies culture and feeds into capitalism†¦though back over in the first hand it seems to be against capitalism because capitalism is hegemony. Why does postmodern thought try to disrupt the modern capitalist hegemony that it is also feeding into? Postmodernists can claim to argue against everything modern, but where does that actually get them? They use the claim that there are no patterns or archetypes as a paradigm for postmodernism, therefore defeating the purpose. Postmodernism seems to be a push for Lyotard’s idea of paralogy. We’ll define paralogy as â€Å"faulty or deliberately contradictory reasoning, designed to shift and transform the structures of reason itself.† It seems that postmodernists are argumentative to modernists in hopes of changing reality and power structures, but appear to create a new just as static reality and power structure in their places. This new reality becomes hegemony, becomes modern. So do postmodernists need to evolve to stay ahead of the ever-changing modernism that they help create? Is the purpose of postmodernism only to engage modernism in some sort of power struggle? This is, of course, only my own speculation. Culture is Commodified After an arduous analysis of the reading, class notes and discussions, the author of this paper has come up with the following summary: All the forces of media and cultural production are interrelated.

Maharaja Dalip Singh :: European Europe History

Maharaja Dalip Singh Maharaja DALIP SINGH, the youngest son of Maharaja Ranjit Singh, who was born in Lahore, on Feb. 1837, to mother Maharani Jind Kaur. His date of birth is disputed by some and alternately suggested as Sept. 4, 1838. Many foreign journalists have wrongly named him as Dhalip Singh and Duleep Singh. However, it should be noted that his correct name is Maharaja Dalip Singh. He assumed the Punjab throne as a child, after Maharaja Sher Singh, on Sept. 18, 1843. During his reign several wars were fought with the British. Unfortunately, he was surrounded by corrupt advisors as illustrated by the following quote. "Among the Sikh barons who stood around the throne of the young Maharaja Dalip Singh, there was not one, who honestly labored for his country, or who have made the smallest sacrifice to save her." - The Punjab Chiefs by L.H. Griffin The agreement of March 9, 1846, after the first Sikh war with the British, included the following conditions: 1) There shall be peace and friendship among Maharaja Dalip Singh and the British government. 2) Lahore darbar would have to relinquish control of the region between Satluj and Bias. 3) War compensation of one and a half crore rupees to be paid by Lahore darbar. Since this amount was beyond the capabilities of Lahore Darbar at that time, Kashmir region was offered for 75 lakhs. However, Maharaja Gulab Singh stepped forward and paid this amount to buy back this region from the British. 4) Maharaja Dalip Singh's forces were restricted to 50 platoons and 12,000 horse-back soldiers. 5) No foreigner from Britain, Europe, or America could be employed in Lahore Darbar without explicit permission of the British government. 6) British government shall refrain from interference in the internal affairs of the Lahore Darbar. However, towards the end of this year, another set of arrangements were made, under which a council was established to run the Punjab affairs. This council was headed by a British Resident. Further, British forces were brought in to maintain peace in the country. Lahore darbar was charged 22 lakh annually for the maintenance and upkeep of such forces. However, this arrangement did not last for too long. As in April of 1848, a war erupted among the Sikhs and British. At the end of this war, Sikh kingdom was annexed and Maharaja Dalip Singh was sent out of Punjab to FatehGadh (Uttar Pradesh, dist.

Meaning of life essay Essay

What is the meaning of life? Many agree that the answer depends on the person asking the question. When Albert Camus and Richard Taylor decide to answer this question, they must take an in-depth look into the real and mythological worlds to arrive at a concise answer to this question that has baffled so many. Both have similar views with subtle differences – however Taylor’s view is the more accurate of the two. When looking into the biological world, Taylor clearly describes how much of it can be identified with the Greek tale of Sisyphus. His first of two examples take an in-depth look into glowworms. They go through this cycle like Sisyphus did with his rock and ultimately they have nothing more to show for it than reproducing. They are condemned to this fate and like the rock that Sisyphus rolls up the hill, once they fall down, the burden is passed onto the next generation of worms, making their existence ultimately pointless. The story is the same with migrating birds, as they seasonally migrate across the planet just to do the exact same thing the next year (Klemke, 2008). The effort put into this, like the effort Sisyphus puts into rolling the rock up the hill, ultimately accomplishes nothing and in the end is futile. The birds are condemned to a meaningless task that has no meaning, but gives them purpose. Taylor states â€Å"The point of any living thing’s life is, evidently, nothing but life itself† (Klemke, 2008), something that Sisyphus himself endures as he rolls the rock throughout eternity, with the only difference between him and the biological beings being that instead of each organism doing the same repetitive task for eternity, they pass on their mundane tasks to the next generation. Taylor’s solution to the meaning of life is a complicated one since he truly sees absolutely no meaning to it. Everything in this world is contingent and as a whole is seemingly meaningless. This is what he calls ‘objective meaning’. He went on to say that life has no end goal and that what you do can never be more than you, something similar to what Sisyphus went through. At the same time, he went on to say how life also has subjective meaning, meaning that life matters to the person living in that world in that period of time. As Sisyphus was rolling the rock up hill hill for eternity, Taylor asks what if the gods had made it his eternal desire to roll that rock up that hill, and what if he enjoyed nothing else more than rolling that rock for the rest of his life (Klemke, 2008). The same can be said about those that do what they love, and even though that has no objective meaning as a whole, it could have subjective meaning to the individual performing the task since there is nothing else they would rather do. He went on to say that as time passes â€Å"A curious eye can in imagination reconstruct from what is left a once warm and thriving life, filled with purpose. † (Klemke, 2008). This was in reference to looking back at an old barren wasteland, where although now it has no meaning, it once had subjective meaning to others – and even though something has no end goal, that does not mean that it is meaningless, since in that moment in time it had meaning. He sees the meaning of life as nothing but life itself, and that the only way to live a full and meaningful life is to do something that has meaning to you. The end goal does not matter as long as what you are doing has meaning to you, and one thing does not have greater meaning over another. His solution involved projecting meaning onto our own lives by embracing our struggles, even if they accomplish nothing lasting and worthwhile (Cengage, 2013). Camus had a slightly different solution to the meaning of life. He truly saw no meaning to life and questioned why anyone would ever want to live in it (Klemke, 2008). He questioned people’s motives and why all individuals would never commit suicide when they know that they saw the world they lived in. He sees the world as absurd and the fact that we can accept that as surprising. Rational beings live in an irrational world, where people who are obsessed with reason cannot find it. He sees that the there is absolutely no meaning to the world. When he relates human lives to Sisyphus, he considers our everyday lives as pushing a rock up a hill and pushing it back down in a never-ending cycle until death. The tragedy of it is that we are never truly conscious of the absurd, and in those moments when we are conscious of the absurd, we experience the greatest moral downfall imaginable. The only way to live in this world is to live in contradiction. Once we can accept that the world we live in is absurd, we no longer need to live for hope or have this dying need for purpose (Tomo, 2013). It means not only accepting it but also being fully conscious and aware of it, because that is the only way we can enjoy the freedoms of life as long as we abide by a few common rules (Lane, 2013). He sees this as being the ultimate way to embrace everything the unreasonable world has to offer us. This is known as absurd freedom, when you are conscious of the world you live in and are freed from the absurdity. You can then reach a point of acceptance where you can feel truly content with your own life (Lane, 2013). He considers Sisyphus as being the absurd hero, since he performs a meaningless task because he hates death, and so he does this meaningless task to live to the fullest. He embraces his destiny and one could truly believe that he is happy with it. The meaning of life also does not matter about what are the best moments of living, or doing what is meaningful to the individual, but who did the most living. This can be further explained with Camus’s reference to Sisyphus, where the only thing differentiating our lives from his is that his is eternal. As humans, we will eventually deteriorate and die off, and in a world where nothing has meaning and everything is repetitive, the one who has lived for the longest period of time has truly made the most of it. Out of the two solutions, it is clear why both Camus and Taylor thought the way they did. One solution was based on doing things in general while the other focused on living as long as physically possible. In my opinion, although both have strong footings, I must say that although Camus position is slightly stronger logically, Taylor’s position has much better emotional traction. When Camus states that the world is completely absurd and that none of it has any meaning, his argument makes sense. We live in a world where even though we are creatures that demand reasoning and meaning for everything, there is none in the world we are currently in. Taylor agrees to a certain extent, but then introduces his idea of different kinds of meaning: subjective. He tries to give meaning to tasks that give us fulfillment – true subjective meaning, but these same tasks have no objective meaning since they have no end goal. Logically, such tasks can have no meaning because they have no lasting value, something that Camus himself tried to explain, ultimately making Camus’s position stronger logically. Emotionally, the case is quite the opposite. Camus tells us we should accept our fate and just try to live on this planet for as long as we can, something only an atheist would willingly accept with grace. He goes on to say as long as there is no end goal in life; there is no meaning in life. However, many that live their every day lives do not think on such an emotionless level. Taylor on the other hand gives the position of there being two different kinds of meanings, and although objective meaning doesn’t exist, subjective meaning can give each one of us our own definition of what meaning is, which in this case is something to do. Even though the culmination of these events will ultimately lead to nothing, it doesn’t mean that they were a complete waste of time since they gave us something to do (. The same can be said about the birds and the glowworms. Their lives have no end goal as their lives were nothing but a never-ending cycle, but it gave them something to do in life – no matter how meaningless it may seem to someone looking from the outside in. The most important point Taylor makes is that the tasks we do can have meaning to us, but another individual looking in could see the exact same task as being meaningless, and that is to be expected. Subjective meaning depends on the exact moment in time, which relates to such expressions as â€Å"live in the moment† or â€Å"Carpe Diem†, because after that moment has passed, all the meaning that is associated with it disappears. People like to believe that what they’re doing will always have meaning in one form or another, and as long as they believe in that, they are in a better state of mind than believing that everything in life is meaningless and that we should only strive to live as long as we can. This can be seen as living in denial, but emotions are something humans unlike many animals live with on a minutely basis and must be accounted for. Furthermore, although Camus position makes logical sense, it makes little to know emotional sense since it does not account for the human aspect of life. CITATIONS Barnett, Richard. â€Å"An absurd faith: Camus and The Myth of Sisyphus. † Internet Archive: Wayback Machine. http://web. archive. org/web/20071012140207/http://www. geocities. com/a_and_e_uk/Sisyphus. htm (accessed March 19, 2013). (Only for research purposes) Lane , Bob. â€Å"The Absurd Hero. † Vancouver Island University, Degree Programs Canada – Master & Bachelor Education Degrees Canada | VIU. http://records. viu. ca/www/ipp/absurd. htm (accessed March 19, 2013). Klemke, E. D. , and Steven M. Cahn. â€Å"Albert Camus: The Myth of Sisyphus. † In _The meaning of life: a reader_. 3rd ed. New York: Oxford University Press, 2008. 72-82. Klemke, E. D. , and Steven M. Cahn. â€Å"Richard Taylor: The Meaning of Life. † In _The meaning of life: a reader_. 3rd ed. New York: Oxford University Press, 2008. 134-143. â€Å"The Meaning of life: Richard Taylor. † Cengage. www. cengage. com/philosophy/book_content/1439046948_feinberg/introductions/part_5/ch19/Life_Taylor. html (accessed March 19, 2013). Tomo, Ramirez. â€Å"Camus, â€Å"Sisyphus† Taylor, â€Å"The Meaning of Life†. † Deanza. edu. www. deanza. edu/faculty/ramireztono/phil01/camustaylornotes. pdf (accessed March 19, 2013).